Writer. Strategist. Consultant.
Why is so much business writing unreadable? Because writers often forget that their first job is to communicate.
So the message gets lost in lingo. The story gets buried under complex words and convoluted sentences.
Today's reader has a short attention span and a long to-do list.
If you want the reader's attention, make it quick. Clear. Concise.
What I Do
Working with clients in the biosciences, finance, health care, international real estate, education and other fields, I develop communications strategies and write the content needed to execute them.
As a consultant, I help clients find unifying principles and create consensus among differing opinions and perspectives.
As a ghostwriter and speechwriter, I capture and enhance the voice of business and government leaders. I have written speeches for a U.S. Vice President, director of the John F. Kennedy Center, and a Fortune 100 CEO. Today I ghostwrite articles and blog posts for executives of global corporations.
About Susan Rensberger
Susan Rensberger has more than three decades of experience in communications strategy and writing for corporations, entrepreneurs, universities and health careorganizations. Her work encompasses corporate communications, business-to-business marketing, public relations, investor relations, internal communications, and customer and prospect relations. Previously, she was a White House speechwriter for a U.S. Vice President.
For nearly a decade, she has lived and worked internationally, with clients in Argentina, Panama, Canada and the U.S.